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About us
Betera is an online casino and bookmaker in Belarus with over 30 years of history. The brand confidently holds a leading position in the market and has a reputation as a reliable partner both in the country and abroad.
Drawing on its experience and expertise, the company implements large-scale technological and marketing projects, setting the direction for development and shaping modern standards in the iGaming industry in Belarus.
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Awards
Award
ADMA
2024
Gold in the “From Online to Offline” category and silver in the “Bookmakers, Betting” category for the project “Football and Summer — Together with Betera”
Award
Selection of the year
2024
Gold awards in the categories “Bookmaker of the Year” and “Online Casino of the Year”
Award
People's brand
2024
Winner in the category “Mobile application for sports betting”
Award
Number one
2024
Highest award in the category “No. 1 online entertainment product”
Award
ADMA
2025
Bronze in the category “Innovation in Business, Product, or Services” for the project “Betera Pass: the first gamification on a product in the iGaming sector”
Award
Selection of the year
2025
Gold awards in the categories “Bookmaker of the Year” and “Online Casino of the Year”
Award
People's brand
2025
Top awards in the categories “Bookmaker” and “Mobile Sports Betting App”
Award
Pro Sport
2025
Triumph in the categories “Best Bookmaker Activation” for the project "Protas vs. Sharangovich: how Betera organized a charity 3×3 match with hockey stars“ and ”Brand Ambassador of the Year“ for Alexei Protas, as well as bronze in the ”Best Marketing Project in the Field of Sports and Healthy Lifestyle Promotion“ category for the project ”Betera Sports Ecosystem."
Global partners
Juventus is one of the oldest, strongest, and most successful football clubs in the world. It was founded in 1897.
The Bianconeri hold the Italian record for the number of trophies won. The club has won more than 70 titles, including 36 Serie A titles, 15 Italian Cups, and 9 Super Cups. The team also performs well on the international stage, having won two Champions League titles, three UEFA Cups, and two European Super Cups.
According to research, Juventus is the most popular club in Italy and one of the most popular in the world.
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Ambassadors
Luís Figo
Ambassador
A football legend. He played successfully for Sporting, Barcelona, Real Madrid, and Inter Milan. He was four times champion of Spain and four times champion of Italy, and won the Champions League. He was named Portugal's best footballer six times. Winner of the Ballon d'Or and FIFA World Player of the Year awards. The legend's football career is immortalized in the FIFA 100 list.
Andrei Orlovsky
Ambassador
UFC star, former heavyweight champion. One of the organization's leaders in terms of number of victories and fights. Set numerous records, including for the total number of strikes in his category. Defeated Paul Bentello, Antonio Silva, and other famous fighters.
Mikhail Grabovsky
Ambassador
The most productive Belarusian hockey player in the history of the National Hockey League, coach. He spent more than ten seasons in the NHL, playing for clubs such as the Montreal Canadiens, Toronto Maple Leafs, Washington Capitals, and New York Islanders. Repeatedly named Belarus' best hockey player. Participant in eight world championships, former captain of the national team.
Victor Gancharenko
Ambassador
Head coach of the Belarus national football team. As a player, he played for BATE, with whom he won the Belarusian championship twice, and then continued his career at the club as a coach. With BATE, he became a six-time Belarusian champion (2008–2013) and reached the group stage of the Champions League and Europa League. He worked in the Russian Premier League. Together with CSKA, he won the country's Super Cup and twice became the silver medalist of the Russian championship. He headed Kuban, Ural, Ufa, Krasnodar, and Pari NN. He was named the best coach of the year in Belarus 11 times.
Alexey Protas
Ambassador
Belarusian hockey player, one of the leaders of the Washington Capitals club, playing in the world's strongest league — the NHL. He is considered one of the most talented players of his generation and is a participant in the 2021 World Championship. He holds the Belarusian record for the number of points scored in a single NHL regular season.
Ilya Protas
Ambassador
Belarusian hockey player, forward. One of the most promising players in the country. He was selected in the third round of the NHL draft with the 75th overall pick by the Washington Capitals, confirming his potential at the world level. He played in the strongest junior and youth leagues in North America. In the 2024/25 season, he scored an impressive 149 (55+94) points for the Windsor Spitfires in the Ontario Junior League. In the 2025/26 season, he made a bright and productive debut in the AHL with the Hershey Bears.
Yegor Sharangovich
Ambassador
An NHL star and currently the best hockey player in Belarus. One of the leaders of the New Jersey Devils, the surprise team of the current season. Participant in three world championships.
Artem Levshunov
Ambassador
Belarusian hockey player, defenseman. Second overall pick in the 2024 NHL Draft, which is a record among Belarusians. In March 2025, he became the youngest Belarusian hockey player ever to play in the world's best league — at 19 years, 4 months, and 10 days old. He went on to perform confidently in the NHL as part of the Chicago Blackhawks, playing 17 more games in the season and making 6 assists. The following season, he played even more productively. He made his debut for the Belarusian national team at the age of 16.
Experts
Ludas Rumbutis
Bet expert
Football specialist. He played for Vilnius' Žalgiris and Minsk's Dynamo, with whom he won the USSR championship and came third, playing more than 130 matches in the top Soviet league. After retiring from playing, he devoted himself to coaching, leading various clubs in Belarus, including Dynamo Brest, Belshina, and Neman.
Vitaly Kutuzov
Bet expert
One of Belarus' most notable strikers in the 2000s. He became Belarusian champion with BATE and also had an excellent career abroad, where he won the Portuguese Super Cup with Sporting and played in Italy for Milan, Sampdoria, Parma, and other clubs.
Alexey Baga
Bet expert
One of the best Belarusian coaches. He began his independent coaching career in 2018 at BATE. Together with the club, he became the champion and vice-champion of Belarus. He also achieved success in the Europa League: in the 2018/19 season, the Borisov team overcame the group stage and defeated London's Arsenal (1:0) in the first playoff match, securing one of the most memorable victories in the history of Belarusian club football.
Sergey Gurenko
Bet expert
One of the best footballers in Belarusian history, coach. Former captain of the national team. Played for Roma, Parma, Piacenza, and Zaragoza. Won the Spanish and Italian Cups. A legend of Moscow's Lokomotiv, with whom he won the Russian championship, the Cup (three times) and the Super Cup.
Alexander Gutor
Bet expert
One of the best goalkeepers in Belarusian history and one of the country's most decorated footballers, he has won 15 trophies in domestic competitions. He is the only player to have won the Premier League with three different clubs (BATE – 5 times, Shakhtyor – 2 times, Brest Dynamo – 1 time). He was named Belarusian Footballer of the Year in 2011, won bronze at the 2011 European Under-21 Championship, and participated in the 2012 Olympic Games in London.
Anastasia Kharlanova
Bet expert
Former player for the Belarusian women's national football team, one of the hosts of the YouTube show “Golovaya Peredacha” (Goal Pass). Multiple champion and winner of the Belarusian Cup with Minsk. She also played for the Polish clubs Medyk and Łódź. Best mini-football player in Belarus in 2022.
Ilya Shinkewich
Bet expert
Belarusian hockey player, host of the YouTube show about hockey “Raskata.” Known for his many years of playing in the elite of Belarusian and continental hockey. He played more than 480 games in the KHL, playing for Minsk Dynamo and Russian Vityaz. He played in the Extraliga for Yunost, Shakhtyor, Metallurg, and Keramin, becoming the champion of Belarus. He played 76 games for the Belarusian national team, scoring 12 points.
Igor Brikun
Bet expert
Former goalkeeper for the Belarusian national team, host of the YouTube hockey show “Raskata.” Known for playing for Yunost, Gomel, Neman, Khimik-SKA, and Kazakhstan's Saryarka. Belarusian champion in the 2013, 2014, 2019, and 2020 seasons, multiple national championship medalist. Played for the Belarusian national team at the 2009 and 2015 World Championships.
Sports federations
Official betting partner of the Belarusian Ice Hockey Federation, Belarusian Ice Hockey Championship — Betera Extraliga, National and representative teams of the Republic of Belarus (U20, U18, U17)
Betera provides global support to the Belarusian men's and women's national handball teams. In partnership with Betera, national tournaments such as the Betera Super League, Betera Super Cup, and Betera Belarus Handball Cup are held among men's and women's teams. Partner activations are aimed at attracting fans, developing tournaments, and promoting Belarusian handball in general.
The cooperation between Betera and the Belarusian Football Federation (ABFF) is aimed at the comprehensive development of national football. The official partnership covers key competitions, work with fans, the launch of charitable projects, and other initiatives.
In the winter of 2025, Betera became the general partner of the Premier League, a rare and significant event for Belarusian football. The cooperation between the ABFF and Betera has been ongoing since 2020: previously, the company was the title partner of the Super Cup and the national cup.
Betera has been the general partner of the Belarusian Drifting Championship for more than seven years. Every year, together with the tournament organizers from Racing.by, Betera organizes spectacular races and shows in Raubichi, Logoisk, Silichi, and other racetracks. Each season consists of several stages.
In 2025, drifting went beyond specialized tracks and took place in the very center of Grodno for the first time in history, turning the urban space into a motorsport arena.
Betera has been supporting motorsport in Belarus for many years and actively participates in initiatives where innovation, technology, and sports intersect.
Teams
BeteraDrift
Betera not only supports motorsport in Belarus, but also develops its own team of professional drifters.
The company first presented its team in the Betera Belarusian Drifting Championship in 2025. It consisted of four drivers: Yaroslav Gavrikov, Evgeny Milinchuk, Vladimir Eremin, and Kristina Moysyuk, the first professional female drifter in the tournament.
At the end of the championship, team driver Yaroslav Gavrikov took first place in the individual standings, confirming his status as the strongest drifter of the season.
In addition, the Betera team took third place in the team standings of the championship, demonstrating a high level of preparation throughout all stages.
In 2026, the composition of the Betera drift team changed, and today the team includes drivers Yaroslav Gavrikov, Anton Pozdnyakov, and Mikhail Gatsco.
Projects
Project on Belarusian football “Goal Pass”
An analytical YouTube show about the Betera-Premier League. Key figures in Belarusian football are in the studio. Experts analyze championship matches in detail: tactics, coaches' decisions, players' performance, and the situation in the tournament table.
The project involves people whose opinions shape the country's current football agenda: Sergei Gurenko, Alexei Baga, Liudas Rumbutis, Vitaly Kutuzov, Anastasia Kharlanova, and others.
Players and coaches discuss Belarusian football at a professional level — for those who want to understand what is happening in the Betera-Premier League in more detail.
@Golevaya-Peredacha
football_bel
Hockey show “Raskatka”
An analytical YouTube show about Belarusian hockey. The focus is on the Betera-Extraliga, the performance of Minsk Dynamo in the KHL, and the successes of Belarusian hockey players in the NHL. Leading and authoritative representatives of the hockey community engage in conversation with accurate analysis and appropriate humor.
The tone of the project was set from the very first episodes by blogger Dmitry Avramchik, as well as professional hockey players Ilya Shinkevich and Igor Brikun.
Open-air soccer at Dynamo Stadium during Euro 2024
During the 2024 European Soccer Championship, residents and visitors to the capital were treated to a real celebration with the participation of Betera.
The Dynamo Stadium became the venue for a large-scale open-air sports festival. Spectators could watch Euro 2024 matches on a big screen and cheer on their favorite teams right on the stadium lawn.
3×3 tournament between Protas and Sharangovich's teams
On July 19, 2025, a charity 3×3 match was held at the Olympic Arena in Minsk between teams led by Belarusian hockey stars and Betera ambassadors Alexei Protas and Yegor Sharangovich.
Vladislav Kolyachonok, Ilya Solovyov, brothers Andrei and Sergei Kostitsyn, Mikhail Grabovsky, and other famous hockey players also took part in the match.
The initiative brought together outstanding domestic hockey players for a dynamic, spectacular match. The match ended with a 12:10 victory for Alexei Protas' team, which received a certificate for BYN 30,000.
Betera and its star ambassadors donated all proceeds from ticket sales to charity.
Sports ground at NOS Dynamo
A sports facility near the Dynamo stadium with a football pitch, basketball court, and outdoor workout area was opened in the fall of 2025. It is not only a place for training but also a space for urban lifestyle events. You can play sports at the playground completely free of charge; it is open to the general public.
The project is backed by Betera—after equipping the location, the brand continued to invest in the modern urban infrastructure of Belarus.
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