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About us

Betera is a leader in the betting and gambling industry in Belarus. We develop technological and marketing solutions for the development of the brand
and the ecosystem around it, to give the emotions of gambling entertainment and make our products more popular and recognizable.

Do you have an idea for a joint project?
Email us

[email protected]

Awards

Awards
People's brand
2024 Winner in the “Betting Companies” category
Awards
Number one
2024 Winner in the categories “Customer service among bookmakers” and “Mobile application for betting”
Awards
Brand of the Year
2023 “Gold” in the consumer category “Bookmaker Companies” “Silver” - in “Effective brand partnership”, “silver” in the “Corporate” category sustainability”, “bronze” for “Reputation campaign”
Awards
Choice of year
2023 Winner in the categories “Bookmaker of the Year” and “Online Casino of the Year”
Awards
ADMA
2023 “Silver” in the “Seasonal Marketing” category
and “bronze” in the category “Social campaigns of commercial brands”
Awards
Effie Awards Belarus
2022 Gold in the "Partnership/Sponsorship" category
2021 Winner in the "Partnership/Sponsorship" category
2020 Gold in the "Seasonal Marketing" category
Bronze in the "New Product Launch" category
Awards
Year selection
2022 «Bookmaking Company of the Year»
«Online Casino of the Year»
2021 «Bookmaking Company of the Year»
«Online Casino of the Year»
2018 «Bookmaking Company of the Year»
Awards
MarSpo
2021 Gold in the "Best Crisis Management Solution
in Sports Marketing" category Silver in the "Best Sponsor Activation" category
Awards
Number One
2021 «Mobile Betting App №1»

World partners

Betera is the official betting partner of Juventus
Juventus is one of the oldest, titled and strongest football clubs in the world. Founded in 1897. Italy's record holder for the number of trophies: 36 championships in Serie A, 14 national cups, 9 Super Cups. Juventus is also successful in the international arena: two Champions League titles, three UEFA Cups, three European Super Cups; the club has also won the Cup Winners' Cup, the Intertoto Cup, the Intercontinental Cup (twice), the Joan Gamper Cup and other trophies. According to research, Juventus is the most popular club in Italy and one of the most popular in the world.
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Partnerships

Luís Figo

Bet expert

Football legend. Successfully played for Sporting, Barcelona, Real Madrid and Inter. Four times became the champion of Spain, the same number of times - Italy, won the Champions League. Six times he was the best footballer in Portugal. Winner of the Ballon d'Or and the FIFA Player of the Year award. FIFA Player of the Year award. The legend's football career is immortalised in the FIFA 100 list.

Andrei Arlovski

Bet expert

The UFC star, heavyweight champion. One of the organization's leaders in terms of victories and fights held. Set many records, including the total number of strokes in his category. He has defeated Paul Buentello, Antonio Silva and other famous fighters.

Grabovski Mikhail

Bet expert

The most productive Belarusian hockey player in NHL history, the trainer. Spent nine seasons and over five hundred games in the world's strongest league, where he played in leading roles for his clubs. Repeatedly recognized as the best hockey player in Belarus. Participant of eight World Cups, ex-captain of the national team.

Ekaterina Vandareva

Bet expert

Multiple world champion in Thai boxing. Winner of amateur and professional Thai boxing tournaments. Master of Sport International Class.

Sergey Gurenko

Bet expert

One of the best footballers in the history of Belarus, the trainer. Ex-captain and team record holder for most matches played. He played for Roma and other European clubs and is a legend of FC Lokomotiv Moscow. Owner of numerous trophies, including the Spanish and Italian Cups.

Aleksandr Gutor

Bet expert

One of the best footballers in the history of Belarus - won more than ten trophies with BATE, Dynamo Minsk and Brest, and Shakhtar Soligorsk. Best footballer of Belarus in 2011, participant of the 2012 Olympic Games in London.

Lyudas Rumbutis

Bet expert

Winner and bronze medallist of the USSR championship as a member of Dynamo Minsk. Spent Spent more than 130 matches. Worked in clubs and national teams of Belarus - from head coach to general director. general director.

Luís Figo

Bet expert

Football legend. Successfully played for Sporting, Barcelona, Real Madrid and Inter. Four times became the champion of Spain, the same number of times - Italy, won the Champions League. Six times he was the best footballer in Portugal. Winner of the Ballon d'Or and the FIFA Player of the Year award. FIFA Player of the Year award. The legend's football career is immortalised in the FIFA 100 list. (free version)

Andrei Arlovski

Bet expert

The UFC star, heavyweight champion. One of the organization's leaders in terms of victories and fights held. Set many records, including the total number of strokes in his category. He has defeated Paul Buentello, Antonio Silva and other famous fighters.

Grabovski Mikhail

Bet expert

The most productive Belarusian hockey player in NHL history, the trainer. Spent nine seasons and over five hundred games in the world's strongest league, where he played in leading roles for his clubs. Repeatedly recognized as the best hockey player in Belarus. Participant of eight World Cups, ex-captain of the national team.

Ekaterina Vandareva

Bet expert

Multiple world champion in Thai boxing. Winner of amateur and professional Thai boxing tournaments. Master of Sport International Class.

Sergey Gurenko

Bet expert

One of the best footballers in the history of Belarus, the trainer. Ex-captain and team record holder for most matches played. He played for Roma and other European clubs and is a legend of FC Lokomotiv Moscow. Owner of numerous trophies, including the Spanish and Italian Cups.

Aleksandr Gutor

Bet expert

One of the best footballers in the history of Belarus - won more than ten trophies with BATE, Dynamo Minsk and Brest, and Shakhtar Soligorsk. Best footballer of Belarus in 2011, participant of the 2012 Olympic Games in London.

Lyudas Rumbutis

Bet expert

Winner and bronze medallist of the USSR championship as a member of Dynamo Minsk. Spent Spent more than 130 matches. Worked in clubs and national teams of Belarus - from head coach to general director. general director.

Sports Federation

Ice Hockey Federation of Belarus ー official betting partner,
Official betting partner of the national and national ice hockey teams of Belarus
Title partner of the Belarusian Open Ice Hockey Championship "Betera-Extraliga"

Belarusian Handball Federation ー official betting partner
Official betting partner of the Belarus men's handball team
Official betting partner of the Belarusian women's handball team
Official betting partner of the Betera Handball Super Cup for men's and women's teams
Official betting partner of the Betera Handball Cup for men's and women's teams
Official Betera-Superleague handball betting partner for men's and women's teams

Association Belarusian Football Federation ー official betting partner
Official partner of the Belarusian Football Championship
General partner of the Betera-Cup of Belarus
General partner of the Betera-Belarusian Super Cup
Title partner of national, national and youth teams

Betera has been the general partner of the Belarusian Drifting Championships for over 5 years. Every year, together with the tournament organizers from Racing.by, Betera puts on a cool show in Raubichi, Staiki, Logoisk and other arenas, and with each stage it is larger than the previous one. Drifting is a unique product on the market, where Betera focuses on international experience and goes beyond motorsports.

Betera and the Belarusian Basketball Federation entered into a partnership for three game seasons in September 2024. Under the agreement, Betera received the status of an official partner of the BFB, as well as the title partner of the Betera-Championship of Belarus and the Betera-Cup of Belarus among men's and women's teams. In addition, as an official partner, the company supports 3x3 basketball tournaments. The Betera brand is presented on the uniforms of teams and referees, basketball courts, and the BFB Internet resources. For national tournaments, Betera developed new modern logos and branded basketballs.

Ice Hockey Federation of Belarus ー official betting partner
Official betting partner of the national and national ice hockey teams of Belarus
Title partner of the Belarusian Open Ice Hockey Championship "Betera-Extraliga"

Belarusian Handball Federation ー official betting partner
Official betting partner of the Belarus men's handball team
Official betting partner of the Belarusian women's handball team
Official betting partner of the Betera Handball Super Cup for men's and women's teams
Official betting partner of the Betera Handball Cup for men's and women's teams
Official Betera-Superleague handball betting partner for men's and women's teams

Association Belarusian Football Federation ー official betting partner
Official partner of the Belarusian Football Championship
General partner of the Betera-Cup of Belarus
General partner of the Betera-Belarusian Super Cup
Title partner of national, national and youth teams

Betera has been the general partner of the Belarusian Drifting Championships for over 5 years. Every year, together with the tournament organizers from Racing.by, Betera puts on a cool show in Raubichi, Staiki, Logoisk and other arenas, and with each stage it is larger than the previous one. Drifting is a unique product on the market, where Betera focuses on international experience and goes beyond motorsports.

Betera and the Belarusian Basketball Federation entered into a partnership for three game seasons in September 2024. Under the agreement, Betera received the status of an official partner of the BFB, as well as the title partner of the Betera-Championship of Belarus and the Betera-Cup of Belarus among men's and women's teams. In addition, as an official partner, the company supports 3x3 basketball tournaments. The Betera brand is presented on the uniforms of teams and referees, basketball courts, and the BFB Internet resources. For national tournaments, Betera developed new modern logos and branded basketballs.

Athletes

Protas Aliaksei

Hockey player

A striking hockey player who plays for the Washington Capitals in the world's strongest league NHL. Considered one of the most talented hockey players of the 2000s. Participant in the 2021 World Cup.

Sharanhovich Yahor

Hockey player

The NHL star and the best hockey player in Belarus right now. One of the leaders of the New Jersey Devils, the sensation club of the current season. Participated in three world championships.

Protas Aliaksei

Hockey player

A striking hockey player who plays for the Washington Capitals in the world's strongest league NHL. Considered one of the most talented hockey players of the 2000s. Participant in the 2021 World Cup.

Sharanhovich Yahor

Hockey player

The NHL star and the best hockey player in Belarus right now. One of the leaders of the New Jersey Devils, the sensation club of the current season. Participated in three world championships.

Teams

Cybersport

«MDS»

Streamer

Alexander Rubets is one of the best Belarusian Counter-Strike players. During his performances at the professional level, Alexander won many CS:GO tournaments, and also qualified with the team for Rio Major 2020, which was canceled due to Covid-19. Now mds has put his gaming career on hold and plunged headlong into streaming.

«iPashu»

Tournaments Organizer

Pavel Volkov is a significant figure for e-sports in our country. He was at the forefront of the creation of the e-sports federation, was the chief referee of the qualifying matches for the World Cyber ​​Games from Belarus, and took part in organizing the StarLadder i-League StarSeries XIV tournament for CS:GO and Dota 2 at the Minsk Arena in 2016.

«Offertta»

Streamer

Yana Plavskaya is the winner of the Betera cybersport streamer contest and the only girl who applied for the contest. She is one of the top 50 streamers in the world in the discipline Apex Legends.

Betera Esports

Counter-Strike Team

Professional Counter-Strike 2 team. Member of the ESL Challenger League. Champion of the Hator and IceBonus tournaments. Team composition: Svyatoslav "MaSvAl" Masko, Alexey "El1an" Gusev, Maxim "sh1nejezzz" Vinogradov, Mikhailo "OWNER" Limar.



Nemiga Gaming

Belarusian team with Dota2 and CS:GO squads. The team's highest achievements were reaching the Major for CS:GO and getting into the first division of the DPC.

Cardigans Gaming

Belarusian eSports organization, consisting of employees with extensive experience in eSports. Conducts open and intra-corporate tournaments, creates e-sports content and trains teams.

СyberX

A Network of computer clubs. At the moment, the franchise has one club (Tolbukhina St., 2) with 30 gaming PCs and a cyber sports arena (Pobediteley Ave., 7a), which has 102 gaming PCs, 3 PS5 zones, 2 car simulators, 5 VIP rooms, and a broadcast viewing area with a screen.

«MDS»

Streamer

Alexander Rubets is one of the best Belarusian Counter-Strike players. During his performances at the professional level, Alexander won many CS:GO tournaments, and also qualified with the team for Rio Major 2020, which was canceled due to Covid-19. Now mds has put his gaming career on hold and plunged headlong into streaming.

«iPashu»

Tournaments Organizer

Pavel Volkov is a significant figure for e-sports in our country. He was at the forefront of the creation of the e-sports federation, was the chief referee of the qualifying matches for the World Cyber ​​Games from Belarus, and took part in organizing the StarLadder i-League StarSeries XIV tournament for CS:GO and Dota 2 at the Minsk Arena in 2016.

«Offertta»

Streamer

Yana Plavskaya is the winner of the Betera cybersport streamer contest and the only girl who applied for the contest. She is one of the top 50 streamers in the world in the discipline Apex Legends.

Betera Esports

Counter-Strike Team

Professional Counter-Strike 2 team. Member of the ESL Challenger League. Champion of the Hator and IceBonus tournaments. Team composition: Svyatoslav "MaSvAl" Masko, Alexey "El1an" Gusev, Maxim "sh1nejezzz" Vinogradov, Mikhailo "OWNER" Limar.



Nemiga Gaming

Belarusian team with Dota2 and CS:GO squads. The team's highest achievements were reaching the Major for CS:GO and getting into the first division of the DPC.

Cardigans Gaming

Belarusian eSports organization, consisting of employees with extensive experience in eSports. Conducts open and intra-corporate tournaments, creates e-sports content and trains teams.

СyberX

A Network of computer clubs. At the moment, the franchise has one club (Tolbukhina St., 2) with 30 gaming PCs and a cyber sports arena (Pobediteley Ave., 7a), which has 102 gaming PCs, 3 PS5 zones, 2 car simulators, 5 VIP rooms, and a broadcast viewing area with a screen.